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This is an article written by the Collective Works Engagement Team to share our knowledge of the Singapore Market.
September 21, 2017

Why We Love Living in the East


The Collective Works team have seen a recent trend of leaving the well known central locations of River Valley & Orchard behind and moving East - an area they were not necessarily familiar with before and certainly not one they would have consisted to moving to when they first arrived in Singapore.

The perfect example is Jonathan, our Founder & CEO who in his 7 years in Singapore, has lived in 4 different condos in 4 different areas. Along with some gentle persuasion from trusted friends who are based in the East, he decided to check it out and what he found surprised him.

The overwhelming number of shops and eateries within walking distance of the Katong & Joo Chiat areas added a much more accessible and sociable feel to the quiet residential areas. This in addition to the sheer cultural diversity of Joo Chiat Road, with its beautifully restored shop houses sealed the deal and convinced him to make the move.

From the Geylang Serai wet market at the top of Joo Chiat Road; moving to huge landed properties placed alongside KTV bars, local shopkeepers, fantastic regional restaurants, sprinkled with fancy cheese shops, art galleries, wine bars and beautiful cake shops; then ending with the densely populated East Coast Road showcasing almost every type of cuisine and bar. An area definitely worthwhile exploring even if you don’t live here!

This prompted a Collective Works survey as we realised many of our community are also based East, so read on to find out why we love living in the East!

Lynda Williams, Founder and Managing Director, Vim & Vigour PR

  • You’re out the city and you can switch off after work. The pace is more laid back beach style than city centre rat race… and breathe!
  • For fitness and adventure aficionado’s, the East Coast Park is amazing for runs, rollerblading and bike rides. TIP: get out early to avoid the heat and crowds and hop on a U Bike which are dotted around all over.
  • There are some great little restaurants just a short walk away. Rabbit Carrot Gun offers hearty roasts and is produce centric, great for Sunday brunch. Zaffron Kitchen has some of the best Indian cuisine in Singapore – try the Butter Chicken and Tandoori Lamb Chops. Café Melba at the Goodman Arts Centre is great for families as they have a kids play areas so the adults can hear themselves think ;)

Nick Gibbons, Sales Director, Refuel4

  • The food choices: so many places to eat and a wide variety of cuisines. Our top 3 are Katsuya for great Katsu, Bottega for great Lasagne and Ponggol Nasi Lemak – the queues are around the block the but best fried chicken in the east.
  • Nurseries and schools for families: our daughter’s school is fantastic and actually a huge part of why we choose to stay in this area.
  • East Coast Park: we don’t go enough but it so close and easy for running, walking, cycling and generally getting outside.
  • In general, the east coast is close and convenient to the city, but benefiting from the close knit community and village atmosphere, so it is best of both worlds :)

Sarah Cragg, Senior Account Manager, MullenLowe salt

  • Our own little community separate from work, the perfect way to properly unwind in the evenings and on weekends.
  • Everything on your doorstep ranging from restaurants to Cineplex, interesting shops and plenty of bars.
  • Of course the proximity of the sea for long relaxing weekend walks is such a perk!

Danielle Warner, Founder, Expat Insurance

  • East Coast Park: a pedestrian oasis perfect for cycling or scooters.
  • When I get super ambitious, the run home from the CBD along Marina Barrage to East Coast Park is the perfect 10km…and the views are stunning at sunset!
  • Without traffic, I am 8 minutes to my office in the CBD.
  • Family life: it’s where 50% of the expat community relocate once kids come into the picture.
  • Parks: other than East Coast Park, parks and playgrounds abound to satisfy all Saturday & Sunday kiddo cravings!
  • The beach: when sand castles are the flavour of the day you are within moments from delivering on the request.

Through these conversations and as a fellow East-sider, I am confident that its convenience, cultural diversity and eclectic charm will continue to attract more expats to the East. Come check it out for yourself!


Alex is the Head of Engagement for Collective Works and a British expat mum living in Singapore since early 2014. Alex draws on her experiences exploring Singapore and travelling the region to share her knowledge and equip members with general lifestyle and travel tips. A keen patron of cocktail bars, Alex will gladly enter into conversation about the best place for a negroni or where to find the most engaging bartenders and mixologists.

Visit her author bio page to find out more about Alex and connect with her social profiles.



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