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Lynda Williams
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Lynda founded VIM & VIGOUR PR in 2013. With over 15 years of PR and Marketing experience in Asia and Europe, working for some of the world’s most prestigious travel, wellness and lifestyle brands, she branched out to dedicate her knowledge, expertise and creativity to industries she has a personal passion in – travel, hospitality and wellness. Based in the Singapore office, she launched the Hong Kong arm of the company in 2014. Lynda is hands on and oversees all accounts as well as relationships with clients and journalists. Prior to V&VPR, Lynda worked for renowned hotel brands Maybourne Hotel Group, COMO Hotels & Resorts and Aman Resorts.

VIM & VIGOUR PR

October 26, 2017

Top 5 Things You Should Know When Choosing a PR Agency

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Lynda Williams, Founder and Managing Director of long-term tenant VIM & VIGOUR PR reveals her top tips when considering appointing a PR agency:

  1. Do you understand what PR is and can do? 
    Don’t be afraid to ask questions upfront to get a handle on ROI. I’ve had companies come to me and after an open conversation it’s not PR they actually need but more so (for example) their website and reservations team needs fixing (as their sales are low) or their supply chain has broken down.  Ensure the basics are in good working order before you activate PR.

  2. Ensure your PR agency are industry experts. 
    It’s really important that your PR partners understand the landscape in which you operate in, are well versed and connected and can communicate intelligently about your brand.

  3. Do you have the bandwidth, materials and internal staff to liaise with your PR agency? 
    PR agencies need to be given a full briefing on a product or service, have regular updates, supplied with images, facts and materials so they can effectively communicate your company through social and traditional media.  

  4. Who is on the day-to-day account? 
    Often the PR agency’s Managing Director will come and pitch, then once the contract is secured, the account will be passed down to much less experienced junior. Ensure you agree upfront who will be managing the account and who will be your day-to-day contact.

  5. Are they passionate and can you work with them? 
    Don’t disregard your gut instinct. When you are knee deep in a launch or PR campaign you need to be able to get on with your PR team, work side-by-side effectively and feel they have your best interests at heart.

Thinking of hiring an in-house team? Here's an in-depth article on how to make sure you are hiring the right people.

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ABOUT THE AUTHOR
Lynda founded VIM & VIGOUR PR in 2013. With over 15 years of PR and Marketing experience in Asia and Europe, working for some of the world’s most prestigious travel, wellness and lifestyle brands, she branched out to dedicate her knowledge, expertise and creativity to industries she has a personal passion in – travel, hospitality and wellness. Based in the Singapore office, she launched the Hong Kong arm of the company in 2014. Lynda is hands on and oversees all accounts as well as relationships with clients and journalists. Prior to V&VPR, Lynda worked for renowned hotel brands Maybourne Hotel Group, COMO Hotels & Resorts and Aman Resorts. 

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